As is true for most advertisements, simplicity is key. A hotchpotch of design elements only serves to unnerve the reader. Several cramped images, extravagant text, and other overwhelming elements are a big NO. We always strive to keep things simple and straightforward. The trick lies in refining the crudeness of your thoughts and narrowing them down to target audiences.

NEAT AND CLEAN

We Keep your stationery neat and clean so that your brand message is legible and easily comprehensible ― and not vague in any sense of the word.

INTEGRATE YOUR BRAND

Your stationery design should thoroughly represent your brand image. For instance, you can use your company’s logo as the background and as the letterhead to ensure maximum brand exposure. Similarly, you can use signature fonts, colors and images ― if any ― instead of opting for new and unfamiliar design elements.

Remember, your stationery should scream your brand name at the top of its voice.

MAKE IT COLORFUL

Dull, downcast colors like the horrible greys and luster-lacking blacks will destroy the beauty of your stationery.

Color has an immense capacity to evoke emotions. Why was Van Gogh obsessed with the blues and the yellows? These colors were the inspirations behind his paintings because they contributed to his feelings. They governed his moods. It’s utterly necessary to opt for bright and bold colors if you want your readers to feel optimistic about your brand. But, don’t overdo it. A few splashes of vibrant and limpid colors here and there will suffice and give your letterheads a cheery prominence.

DON’T COMPROMISE ON QUALITY

Compromising on quality is one of the worst mistakes you can make. Using cheap, run-of-the-mill materials, instead of spending some extra bucks on thick, sturdy paper, fancy envelopes and state-of-the-art printers is a reprehensible choice. It gives off the message that you’re cheap and unwilling to go the extra mile for your customers. And that is the exact opposite you want them to think.